Thursday, August 2, 2007

Fortune equation at the bottom of pyramid

Whether it is a process of wealth creation by selling cheaper goods in poor countries or it is really a process of helping poor by finding good solutions for critical problems. well what exactly it is, it is really debatable, but it is creating a buzz word in business schools around the world.

But some people have really worked for poor people in real sense, without thinking for themselves, this I am sharing here for some kind of motivation
work of Nobel Winner Yunus: Microcredit Missionary
you can see the video here...http://www.izzit.org/,
May be in India also we can encourage (have) such kind of programs in Villages. If someone out there really interested in such kind of activity, then I am passionately looking for such enthusiasts.

check it out the full article here, http://www.businessweek.com/bschools/content/aug2007/bs2007081_122512.htm?campaign_id=rss_daily

I also gone through the book "Fortune at the bottom of Pyramid" by C K Prahalad, which has some unique point of view and lots of case studies, worth going through and extract some solutions out of that.